APMA Project Arrow National Design Competition – Top 3 Finalist
Archer.
To answer Prime Minister Trudeau’s call for innovation, the Automotive Parts Manufacturers Association (APMA) had taken on the challenge of creating the first all Canadian-made zero emissions vehicle.
The APMA created the Project Arrow design competition for university and college students across Canada. The goal for students was to design the concept for this zero-emissions vehicle while taking into consideration the needs of Canadians, Canadian values, as well new emerging technologies, and where we think transportation design will be in 2025.
I was fortunate enough to be chosen as one of the top three finalists for this competition. Which means, before the final hand-in, I was able to work with the APMA and Autodesk to develop the concept further.
Canada prides itself on its diversity, not just in its people, but in its landscapes as well. Designing a vehicle that could appeal many different cultures, and handle starkly different types of terrain was difficult, but that was goal.
ARCHER was designed with Canadian families living in urban areas in mind. If a family living in Toronto wanted to drive due north 357km to North Bay, Ontario, and continue driving into the untamed regions of Northern Ontario, what would that car need? And what would it look like?
